1. Make your reader visualize they have already
bought your product in your ad. Tell them what
results they have gotten and how it makes them
feel. They'll already become emotionally attached
before they buy.


2. Turn your ad into an article. It could be a story,
or how-to article. This will lead them into your ad
without them knowing it's an ad. They'll already be
interested when they get to your sales pitch.


3. Make sure you show your reader that they are
getting a bargain. Tell them the usual price you sell
your product for is $99. Then tell them if they
order today they can buy it for $69.95.


4. Direct your ad headline to your target audience.
Your readers will feel important and belong to a
select group of people who buy your product. For
example; "Attention! Accountants, Discover A
New Way To Increase Your Client Base!"


5. Tell your reader how fast they can receive your
product or service in your ad. Their buying decision
may be based on how fast they can receive your
product. They may need it by a certain deadline.


6. Use bullets to highlight your product or services
benefits. Benefits are the key to selling anything,
make them standout in your ad. You can use dots,
dashes, or circles to highlight them.


7. Give a money back guarantee that surpasses a
normal one. Instead of the normal timed guarantee,
give them extra back. Tell them they can keep the
free bonus or give them double their money back.


8. Tell your reader they'll receive surprise bonuses.
This'll raise your reader's curiosity and make them
want to buy so they can find out what the surprise
bonuses are.


9. Let your reader know this specific package will
not be offered again. You must create urgency so
people buy now. You may always sell the same
product but not with the same bonuses or price.


10. Give them a couple tips in your ad that will help
them with their problem. This will give your business
credibility and gain your readers trust to buy your
products or services.